28 Nov The Boutique Hotel Locality; Episode 1
In the first episode of our Boutique Hotel design series we are addressing the subject of our “locality” within the hospitality sector.
In a world where travel internationally has become 2nd nature we now find ourselves in an age where our Carbon footprint is high up on every well-travelled guest’s agenda. The question is do we really need to travel far and wide to entertain our travel expectations? Or can we find what we are looking for right here on our doorstep? The answer must surely be the latter.
Gone are the days where luxury hoteliers create experiences of far flung destinations & cultures. Instead hospitality companies are differentiating themselves by delivering experiences that are particularly redolent of a local culture. To remain relevant in the marketplace hotels must deliver destination specific experiences with authenticity.
Being based, as we are, in the New Forest is a perfect example of how the locality can become our whole. We are lucky enough here to be geographically located between the intense beauty of the New Forest with the wildlife & vegetation that inhabit it. But we are also a stone’s throw from the South coast where one experiences marina and quayside towns such as Lymington and Christchurch as well as the beautiful beaches along the Jurassic coast.
2 Successful and unique lifestyle hotel groups that demonstrate the splendor of our locality are Homegrown Hotels and The Harbour Hotel Group.
The former encompasses both The Pig Group and Limewood Group which demonstrate the perfect country house hotel. Spa’s allow the guest to relax outdoor in their environs offering up experiences that will cause a lasting memory such as an external shower or hot tub with a view. The kitchen gardens grow the best local produce on offer which are proffered up to the guest in their often Michelin starred restaurants. At these country hotels everything is driven by the gardener, forager and chef from the Kitchen Garden.
Both Limewood in Lyndhurst and the Pig Brockenhurst are nestled in sublime sites amongst free roaming ponies, pigs and forests that are synonymous with this alluring destination.
Harbour Hotels entertain both coastal and countryside locations in the South. The stunning Christchurch Harbour Hotel absolutely encapsulates the locale of the area. The hotel is perched right on the water’s edge as if it’s a boat coming into dock. Not only is it minutes from the beach but the hotel also boasts the renowned “Jetty restaurant”.
Using locally caught seafood & seasonal produce and boasting stunning views out to sea at Hengistbury head, you wouldn’t want to be anywhere else…The interiors designed by Doo Design epitomize the light and airy atmosphere that surrounds you and interior colours merge with the external surrounding scenery.
Sumptuous and thought out homely “little luxuries” such as The White company toiletries and complimentary sherry and gin mean each guest is guaranteed a home from home experience.
So, while the boutique hotel is a forerunner in this locale revolution are they in effect becoming more residential in feel? Perhaps even Air BNB had also helped revolutionalise our hospitality experience in that we want to feel like we are at home. The guest now wants a more personal experience where hosts/hoteliers can suggest places to visit in the area and recommend the locale. It’s obvious that we all now want more familiarity and a more homely feel. All hail the locale!